DE
  |  
EN
HOME
  |  
CONTACT
  |  
SITEMAP

News

Official ground-breaking ceremony to celebrate the start of construction of the planned initial phase of a manufacturing expansion project at its Rusi site in Bechhofen, Montag, 22. Januar 2018
January 2018
Official ground-breaking ceremony to celebrate the start of construction of the planned initial phase of a manufacturing expansion project at its Rusi site in Bechhofen

Today, it was announced that HCP Packaging Group held an official ground-breaking ceremony to celebrate the start of construction of the planned initial phase of a manufacturing expansion project at its Rusi site in Bechhofen, in the district of Ansbach, Bavaria, Germany.

Part of a multi-year, multi-phase expansion investment, the event was attended by the Deputy County Commissioner of Ansbach, Mr Stefan Horndasch, regional and local dignitaries including the Mayor Mr Helmut Schnotz, the Rusi sales and operations teams, along with senior representatives of HCP’s global management team from France, UK and China.

Mr Klaus Sindel, whose family founded the company in 1976, opened the proceedings by welcoming the visitors and thanking the Rusi team for their commitment to an ongoing legacy of excellent customer service.

The expansion programme involves the addition of two new production buildings on the existing Rusi site, installation of new equipment for injection moulding and decoration of cosmetics packaging, which will increase the existing annual manufacturing capacity by over 60%.

Expected to be fully operational by October 2018, this investment demonstrates HCP’s long-term commitment to make Rusi Germany the hub of its European manufacturing platform for the long-term, bringing additional employment opportunities to the region.

This strategic growth investment is a further move to better support our customers’ regional sourcing objectives in Europe.

With the acquisition of Rusi combined with the innovative capability for high-precision micro-injected components by Paris-based SIMP (acquired by HCP in 2016) coupled with strong mascara expertise in North America and China, HCP can now offer very compelling full-pack mascara solutions fully made in Europe.

The lead architect outlined the building plan and the steps involved in the detailed construction project which will incorporate the very latest German energy-efficient technologies.

HCP’s CEO Mr Eddy Wu highlighted that this – and subsequent planned investments at Rusi – further demonstrates HCP’s commitment to regional manufacturing of a very significant share of the company’s products sold in Europe.


About HCP Packaging Group

HCP is a global leader in the design, development and manufacture of high quality primary packaging containers for the cosmetics, skincare and fragrance industries. HCP’s product portfolio includes standard and customised compacts, kits, lipsticks, mascara, eyeliner, lip gloss, pots, jars, tottles, bottles, closures and other cosmetic items. With an enviable reputation for innovation, creative technology and state of the art manufacturing, HCP is professionally supported and represented by its own regional and local offices, providing customers with direct and immediate access, feedback and solutions. For more info, visit us at http://www.hcpackaging.com/.


About Rusi

Rusi is the one of the leading European companies in the cosmetic packaging industry. Acquired by HCP in August 2017, Rusi develops, produces and markets complete cosmetic packaging for mascara, lip gloss, and eyeliner, among other lines. The company’s headquarters and production site is located at Bechhofen (near Nuremberg), where there is a unique heritage in the segment of brush manufacturing. For this reason, Rusi has decades-long expertise in the production of different mascara brushes as well as, for example, brushes for make-up, eye shadow, blusher, etc. Rusi’s product range extends to lipsticks, powder puffs, foam applicators, application systems for cosmetic pencils, eyebrow brush combs, and cream spatulas. For more info, visit us at http://rusi.de/.

August 2017
HCP acquire RUSI Cosmetic

31 August 2017: Today it was announced to customers that HCP – with the support of controlling shareholder Baring Private Equity Asia – has reached agreement whereby HCP will acquire a 100% stake in RUSI Cosmetic GmbH & Co. KG from Mr Klaus Sindel and other asset- / share-holders; the transaction closed today.

Rusi will provide the core HCP manufacturing platform in Europe and its commercial and operations functions will be fully and seamlessly integrated into HCP. Rusi’s President will report directly to HCP’s Group President and CEO. There will be no further management changes announced at this stage.

“HCP values the wide range of product category expertise that Rusi possesses which we intend to build on by investing in a significant plant expansion to better support our customers’ regional sourcing objectives in Europe. In addition, with both SIMP and Rusi under one umbrella, HCP can offer very compelling full-pack mascara solutions locally”, according to HCP CEO Eddy Wu. SIMP will continue to operate as a separate organization to ensure its ability to serve customers who purchase brushes from SIMP directly.

Added CEO Eddy Wu, “with Rusi joining the HCP family, we are realizing our dreams of being the world’s leading mascara solution provider and at the same time moving toward much more regionally-localised manufacturing in each of the markets we serve”.

HCP’s management has stressed that notwithstanding this change of ownership for Rusi, it is business as usual with no disruption of service due to this change.

HCP was advised by Synercom France (Mr Richard Juhel), while Rusi was advised by Thorwart Rechtsanwälte Steuerberater Wirtschaftsprüfer Partnerschaft mbB (Mr Toralf Sparbrodt).


About HCP Packaging Group

HCP is a global leader in the design, development and manufacture of high quality primary packaging containers for the cosmetics, skincare and fragrance industries. HCP’s product portfolio includes standard and customised compacts, kits, lipsticks, mascara, eyeliner, lip gloss, pots, jars, tottles, bottles, closures and other cosmetic items. With an enviable reputation for innovation, creative technology and state of the art manufacturing, HCP is professionally supported and represented by its own regional and local offices, providing customers with direct and immediate access, feedback and solutions. For more info, visit us at http://www.hcpackaging.com/.


About Rusi

Rusi is the one of the leading European companies in the cosmetic packaging industry. Rusi develops, produces and markets complete cosmetic packaging for mascara, lipgloss, and eyeliner, among other lines. The company’s headquarters and production site is located at Bechhofen (near Nuremberg), where there is a unique heritage in the segment of brush manufacturing. For this reason, Rusi has decades-long expertise in the production of different mascara brushes as well as, for example, brushes for make-up, eye shadow, rouge, etc. Rusi’s product range extends to powder puffs, foam applicators, application systems for cosmetic pencils, eyebrow brush combs, and cream spatulas. For more info, visit us at http://rusi.de/.

RUSI Cosmetic on Cosmopack in Bologna, Dienstag, 14. März 2017
March 2017
RUSI Cosmetic on Cosmopack in Bologna

From March 16th - 19th the company RUSI expects a lot of visitors on the world's biggest cosmetic exhibition in Bologna.
The company's novelties will be presented at booth D20 in hall 18.

RUSI Cosmetic on first edition of Cosmetic Business show in Poland!, Montag, 19. September 2016
September 2016
RUSI Cosmetic on first edition of Cosmetic Business show in Poland!

More than 250 exhibitors and co-exhibitors out of 11 countries were presenting their products at the new meeting point for the cosmetics industry in Poland.

At our stand we could welcome a large number of customers and new contacts.

We are thanking for many good conversations and look forward to meeting again soon.

Summer Newsletter, Montag, 08. August 2016
August 2016
Summer Newsletter

This charming lip gloss packaging rests comfortably in your hand and provides a soft flock applicator for a precise application.
The packaging has a sandstone varnishing with silk screen printing completely made by RUSI (in-house production).

Bubble tip eyeliner, Freitag, 01. Juli 2016
July 2016
Bubble tip eyeliner

The highlight of this eyeliner packaging is its feminine and elegant shape together with the exceptional applicator. The innovative bubble tip is easily to handle and therefore allows a precise and fine lid line in only one application.

Due to the typical surface with the open pores, this applicator well absorbs the colour pigments and gives them off in the perfect amount.

RUSI Cosmetic took part in 2 international trade shows., Mittwoch, 01. Juni 2016
June 2016
RUSI Cosmetic took part in 2 international trade shows.

RUSI Cosmetic would like to give thanks to all customers and business partners for their visit at the fairs "Cosmetic Business" in Munich and "MakeUP" in Paris.

RUSI is celebrating its 40th anniversary at Cosmoprof in Bologna!, Donnerstag, 31. März 2016
March 2016
RUSI is celebrating its 40th anniversary at Cosmoprof in Bologna!

With a new creative booth concept and on a new exposed booth position RUSI has presented itself at Cosmoprof in Bologna this year.

Once more the exhibition was a great success with many customer visits as well as numerous promising new contacts.

We look forward to meeting again next year!

New stand at the Cosmopack 2016 in Bologna, Montag, 15. Februar 2016
February 2016
New stand at the Cosmopack 2016 in Bologna

RUSI GmbH &CO.KG will again be represented at the Cosmoprof/Cosmopack Fair in Bologna.
This year RUSI GmbH & Co. KG appears at a new stand in exhibition hall 18 booth D20.
We look forward to your visit.

Further information can be found on http://www.rusi.de/messeinfo.php.

The MASKAJAL - Innovative Duo packaging for the Smokey Eyes style
July 2015
News from the Make Up in Paris

The MASKAJAL - Innovative Duo packaging for the Smokey Eyes style.

Rusi combines mascara and Khol Kajal in one packaging.

The mascara bottle helps you to use the Kajal as a pen. After the application, just put on the cap again. This allows you then to open and use it as a standard mascara.

Of course you can take this packaging also for a lip gloss together with a lip-liner.